How to Start a Glamping Business
A step-by-step guide to launching your own glamping retreat, from land selection to full setup and promotion.
1. Research the Market & Define Your Concept
Start by identifying your target audience: digital nomads, families, eco-tourists, couples? Then choose the style of your glamping business — from safari tents and geodesic domes to treehouses or yurts. Analyze local and international trends using tools like Google Trends and Statista.
2. Choose the Right Land
Look for land with natural beauty, accessibility, and zoning approval. Proximity to tourist attractions, lakes, or mountains increases demand. Check the availability of utilities (water, electricity, road access). Use platforms like Realtor.com International or LandWatch to explore land listings worldwide.
3. Handle Legal & Permits
Consult with local authorities about zoning, building permits, business registration, and environmental regulations. For the EU or UK, refer to resources like Your Europe or the UK Business Portal.
4. Select and Purchase Your Glamping Units
Choose durable, weather-resistant and customizable glamping tents. Safari tents, domes, and lodge tents are among the most popular. Partner with trusted manufacturers like Glamping Tents (Europe) or Autentico Tents (South America). Consider models with ensuite bathrooms or off-grid solar options.
5. Set Up Infrastructure & Amenities
Plan for water supply, drainage, septic tanks, heating, and insulation. Add guest facilities: showers, toilets, a communal area, fire pits, and Wi-Fi. Use eco-friendly materials and renewable energy where possible.
6. Design the Guest Experience
Create a relaxing and luxurious environment. Think interior styling, outdoor lighting, spa zones, or yoga decks. High-end glamping is about comfort, aesthetics, and connection with nature. Consider optional extras like hot tubs or private saunas.
7. Build a Website & Booking System
Launch a modern, mobile-optimized website with SEO-optimized content and visuals. Integrate a direct booking engine like Lodgify or Cloudbeds. Add your listing to platforms like Glamping Hub, Booking.com, and Airbnb.
8. Promote Your Glamping Retreat
Run social media campaigns on Instagram, Pinterest, and TikTok. Collaborate with travel influencers. Use Google Ads and Meta Ads for targeted traffic. Regularly publish blog content like “Top 10 Glamping Destinations” or “Why Glamping Is the New Luxury.”
9. Estimate Costs & ROI
Initial investments typically start from €25,000 for a small unit to €250,000+ for multi-unit resorts. Average ROI ranges from 25–40% per year depending on location, occupancy, and pricing. Read this Glamping Investment Guide for more insights.
10. Launch & Optimize
Soft-launch to get initial feedback. Collect reviews, improve based on guest insights, and reinvest profits in new units or services like spa, events, or activities. Offer seasonal packages, retreat events, or group bookings.
